You are paying for twenty tools. None of them talk to each other.
We connect the software you already have, so a name gets typed once and shows up everywhere it needs to be. Built for Michigan agents, teams and brokerages, and we run it, so nobody on your team has to.
In short
The layer that connects the tools a real estate team already pays for, built and run for them.
- Connects the CRM, transaction tool, calendar, email, e-sign and forms you already have
- Nothing here needs MLS access, a valuation, money movement or a legal sign-off
- Built for teams and brokerages; each piece stands alone for a single agent
- Runs without anybody on your side having to drive it
What we build
Enter it once.
We build the layer that connects what you already pay for: CRM, transaction management, calendar, email, e-sign, forms. Data moves between them without anyone re-keying it. Then we monitor it, and when a vendor changes an API we fix it before you notice.
Every question you will want to ask about this is a systems question. How does it connect to Follow Up Boss? What happens when the API breaks? What if we switch CRMs? Those are our questions, not a real estate platform’s. The real estate knowledge in the build is yours: you name the tools and the fields, we make them agree.
How it goes in
- Discovery of the stack you actually run, including the tools nobody admits to
- One source of truth per record, so a change in one place wins everywhere
- Field mapping and dedup, so the same client does not exist three times
- Error alerting on every connection, to us, before it reaches you
- A thin status page showing what moved, what failed and what was fixed
- Monthly monitoring and repair, which is the part a seat never includes
- 20.4
- technology tools at the average brokerage in 2023, up from 12.4 in 2020
- $2,000 to $4,000
- a month in overlapping subscriptions at a fifty-agent brokerage
Tool count: Travis Saxton, T3 Sixty, in Inman, November 2023. Subscription spend: TotalBrokerage, 2026.
Why it is not another seat
The tools were never the problem. Nobody had time to run them.
82% bought it. 17% saw a difference. The gap is not the software. It is that everything sold to this industry assumes you have someone to drive it, and a team lead who is also the top producer does not.
So we do not sell a seat. We build the thing, connect it to what you have, and run it. The measure is whether a name typed once arrives everywhere correctly, and whether a date gets chased without a person remembering to chase it.
What running it means
- Monitored: every automation reports in, and silence is an alert
- Repaired: when a vendor changes an API, we fix it before you notice
- Reported: a short monthly note on what ran, what failed, what changed
- Owned by you: your accounts, your tools, your documentation
- 82%
- of agents have integrated AI tools into their business
- 17%
- report a significant positive impact from it
- 46%
- report no noticeable difference at all
Adoption: RPR AI Survey, February 2026. Impact: NAR 2025 Technology Survey, random sample of 49,233 active Realtors.
On top of the layer
Four things it does once the tools agree
Enter once, publish everywhere
Type the listing once and upload the photos once. Out comes the property page, the flyer, the social posts, the email to your list, and a clean block you paste straight into the MLS. We do not write to the MLS; nobody without a licence can, and anyone claiming to is the vendor to avoid.
A page your clients can check themselves
A branded status page for every transaction, and a text when a milestone clears. Buyers and sellers see where the deal stands, which replaces the “any update?” call. Your transaction tool stays the record; the page reads from it.
An assistant that knows your brokerage
A private assistant trained on your own handbook, commission plans, vendor list and procedures, answering only from those documents and citing the page. Agents ask it how to submit a referral instead of interrupting you.
Deadlines that chase themselves
You supply the checklist and the dates. The system fires reminders to the right person before each one, requests the documents that are missing, tracks what has arrived and escalates the exceptions. You define the dates; we build the engine. We never interpret a contract.
Examples
Fitted work
The first tax bill
Michigan taxable value uncaps at transfer, and the buyer finds out from a statement months after closing. We built a calculator that shows the gap before the offer, and a sequence after closing that walks the buyer through both filings under the agent’s name. The calculator now lives on its own page.
Day forty-five
The Property Transfer Affidavit is due 45 days after the transfer, and the exemption has two dates of its own. A reminder engine computed from the actual closing date, sent from the agent, so the buyer hears from the person who sold them the house rather than the assessor.
The seller who goes quiet
A seller anchored on a portal estimate that is 7.2% wide on an unlisted home. A tool that turns that published error into dollars, and a follow-up that keeps the width in front of them and stops the moment they reply. We do not value property; the arithmetic is on Zillow’s own figure.
The co-marketing record
Shared advertising between an agent and a lender, documented as it happens: what each side paid for and what each side got. Operational documentation, not a legal determination, built because nobody commissions a fair-value analysis for a postcard.
The signal scan
Permits, deed activity, assessment changes and listing history from public records, read weekly for a farm area, so the house that is not on the market yet is a conversation before it is a listing. No probate, no divorce, nothing that needs the MLS.
Two of these are live and free: the Michigan property tax calculator and the off-market estimate spread. Tell us what your week actually looks like and we will tell you which part is worth building.
The alternatives
What else you could put in this slot
An all-in-one platform
- What happens to the tools you have
- Replaced. Your agents keep their favourites anyway, so now you pay twice
- Who operates it
- You, or an admin you hire to drive the seat
- When a vendor changes an API
- Their problem, on their schedule, for their integrations only
A CRM with AI added
- What happens to the tools you have
- Kept, but only the CRM. The other nineteen still do not talk to it
- Who operates it
- Whoever remembers to open it
- When a vendor changes an API
- A ticket, and a wait
Hiring a coordinator
- What happens to the tools you have
- Kept. A person becomes the integration and re-keys everything
- Who operates it
- Them, during business hours
- When a vendor changes an API
- They notice when something breaks, eventually
Analytica
- What happens to the tools you have
- Kept, and connected. You choose the tools; we build the layer between them
- Who operates it
- We run it. Nothing waits on you to log in
- When a vendor changes an API
- We are alerted, and we fix it. That is what the retainer is for
The all-in-one is the honest competitor. It works if your agents will give up the tools they like, and they will not, which is why a brokerage on an all-in-one still runs twenty things. A coordinator is the other honest answer, and the comparison to make is a coordinator’s salary against a system that does the re-keying part of their job and never takes a day off.
Scope
What we do not build
Anything that republishes MLS data
IDX and VOW products need licensed access that a vendor cannot hold in its own right. Everything above works from your own records and your own tools.
Valuations or price opinions
We hold no valuation data and cannot credibly price a house. The estimate spread tool does arithmetic on a figure Zillow publishes about itself.
Anything that moves money
Commission disbursement and trust accounting stay with the systems built and bonded for them. We chase and track; we never touch a ledger.
Compliance sign-off
A system reports what is missing from a file, as status. A broker decides whether a file is compliant. Any vendor stating otherwise is selling you their liability.
Virtual staging or object removal
Staging is priced by the image now and needs no reseller. Removing cars, clutter or defects from a listing photo alters a material fact, so we never do it.
Tenant or credit screening
Anything that needs a permissible purpose under credit law is outside what we build.
Questions
Asked and answered
Do you need MLS access?
No. Nothing we build reads from or writes to the MLS. The listing hub produces a paste-ready block for the one keystroke that has to be yours, and everything downstream of it is automated from your own records.
What if we change CRMs?
The layer is built around your data, not around a vendor. Switching CRMs means re-mapping one set of connections, which is a scoped piece of work, not a rebuild. We also handle the migration itself: dedup, field mapping, notes and history preserved.
What happens when a vendor changes their API?
The automations are monitored, and a failure alerts us before it alerts you. Fixing it is part of running the system, which is what the ongoing arrangement covers. You should not hear about it until it is done.
Who owns the automations if we stop working together?
You do. They run in accounts you own, on tools you pay for, and the documentation is yours. We hand over the running of them; we do not hold them hostage.
Do you replace my CRM?
No. Whatever your brokerage has standardised on stays. We connect to it and put work into it, because replacing a CRM is a migration project that solves none of the problems on this page.
Do you handle compliance and disclosures?
We automate the chasing and the tracking, and we report what is missing from a file as operational status. We never state that a file is compliant. A broker signs off on that.
Will buyers and sellers know they are talking to a system?
Yes, wherever they ask or it matters. The status page is plainly a page; the texts say what they are. Answering that dodges the question damages the relationship it was supposed to protect.
Start with an audit of your week
A paid, fixed-scope look at every tool you pay for, every place the same record is typed twice, and every deadline somebody tracks by hand. It ends in a written roadmap of what is worth building first and what you should not pay anybody for. The fee is quoted on the call.
Book the audit