Email and Text Message Marketing
The customers you already have, reminded well. Email and text to the lists your business in metro Detroit or across Michigan already owns, with consent kept, messages in your voice sent to the season, and every stop honoured before the next message.
Talk to usIn short
The lists your Michigan business already has, cleaned and consented; messages in your voice sent when the season makes them useful; automations that follow up quotes, ask for reviews and bring back the customer who drifted; and a stop honoured every time.
- Your customers, quotes and sign-ups, consent recorded
- Seasonal messages and automations in your voice
- Two-way: a reply is a lead, a link is a booking
- STOP honoured before the next message, every time
Why the list you own beats the audience you rent
You already have the customers. You have just stopped talking to them.
Seven in ten marketing leaders report at least ten dollars back for every dollar spent on email, and more than a third report thirty-six or more. Ninety-eight percent of American adults carry a phone. Nothing else you pay for reaches people who already chose you at a cost that low.
We take the lists you already have, record how each person agreed to hear from you, and write the messages you would send if you had the afternoon: the tune-up before the freeze, the follow-up on the quiet quote, the note to the customer who has not been back. Sent to the season, answered by a person or the front desk, and stopped the moment anyone says stop.
Illustrative. The counts are the shape, not a forecast. Everyone on the list agreed to hear from you, and a stop is honoured before the next message, every time.
- 7 in 10
- marketing leaders report at least $10 back for every $1 spent on email; more than a third report $36 or more
- 91%
- of American adults own a smartphone, and 98% a phone of some kind. There is no other channel everyone has.
Litmus, State of Email, 2025. Pew Research Center, Mobile Fact Sheet, 2025.
In the work
The lists, the consent, the voice, the automations
The lists you already have
Past customers, people who were quoted and did not book, people who asked to be told. Pulled from the systems you run, deduplicated, and each one marked with how and when they agreed to hear from you.
Consent, kept
How each person agreed, recorded. STOP honoured before the next message. Quiet hours respected. Marketing texts only to people who gave written consent for them, which is what the federal rules require. Nothing here is legal advice; it is how the system is built.
Written in your voice, to the season
The tune-up text in October, the opening email in April, the renewal in September. Short, specific, one thing to do, from the person they already know.
The automations that run themselves
The welcome when someone signs up. The follow-up on a quote that went quiet. The review ask after the job. The note to the customer who has not been back in fourteen months. Written once, sent by the system when the moment arrives.
Two-way
A reply is a lead. It goes to a person or to the AI front desk, which books from it, and never to an inbox nobody reads. A text a customer cannot answer is a notice, not a message.
A report you can read
Sent, delivered, replied, booked, and the unsubscribe rate, which is the honesty measure: when it rises, the messages were too many or too dull, and the next month changes.
Getting there
Gather, set the rules, write three, send small, run
- 01
Gather and clean
The lists from every system you run, deduplicated, with consent recorded or confirmed. The people without it are not messaged until they give it.
- 02
Set the rules
Consent, quiet hours, how often, what STOP does, who gets the replies. Written before the first message.
- 03
Write the first three
The welcome, the seasonal message, the quiet-quote follow-up. In your voice, read by you, tested on your own phone.
- 04
Send small and read the replies
A first send to a slice of the list, the replies read, the wording adjusted. Then the rest.
- 05
Run it
The automations run themselves; the seasonal messages go to the calendar; the report arrives monthly and changes what is sent next.
Fitted work
What comes up here, specifically
The first freeze
A text in early October to last year's furnace customers, with the calendar link, fills the tune-up weeks before the first cold night fills the emergency line. One message, to people who already trust you.
The lake season
Marinas, cottage caretakers and dock installers up north run on an April opening and an October close. The opening email and the closing text go to the calendar, every year, to the same customers.
The snow contract
Plow customers renew in September or they find someone else in the first storm. The renewal by text, with a reply that confirms, keeps the route and the revenue.
Two languages
The same message in Arabic or Spanish for customers in Dearborn, Hamtramck and southwest Detroit, sent in the language they chose when they gave consent.
Right time when
When this is worth doing
A good fit
- You have hundreds of past customers and have never written to them
- Quotes go quiet and nobody follows up
- Your business has a season and the season has a date
- Customers ask to be told when something is on and nobody tells them
Not a fit
- Every customer is a stranger and never returns
- You want to message people who did not ask, which we will not do
- There is nothing seasonal or repeat about the work, which is rare
Scope
What we do not send
Buy a list
No purchased or rented lists, ever. A message to someone who did not ask for it is spam whatever it says, and the carriers and the law treat it as such.
Text without consent
No scraped numbers, no “we found you on Google”, no marketing texts to people who only gave a number for an appointment reminder. The consent record is the list.
Send because the calendar says so
A message with nothing to say is not sent, even when the plan had one that week. The unsubscribe rate is what a dull message costs, and it is paid for months.
Reasonable to ask
Before you commission it
Is it legal to text customers?
With their consent, yes. Marketing texts need written consent under the federal rules, every message needs a way to stop, and a stop must be honoured. The system is built to record consent, to honour STOP immediately and to respect quiet hours. This is how it is built, not legal advice; your own counsel confirms the rules for your business.
Which platform do you use?
It is built into the customer records you already run and sent through a platform set up in an account you own, so the list and the history are yours. We do not name vendors until we have connected one for a client.
How often will customers hear from us?
As often as there is something worth saying, set with you and corrected by the unsubscribe rate. For most Michigan service businesses that is the seasonal moments and the automations, not a weekly newsletter.
Can customers reply and book?
Yes. Every message can be answered, a reply goes to a person or to the AI front desk, and a booking link lands the appointment in the calendar you already run.
What about people who only gave us a number for reminders?
They get reminders. They do not get marketing until they say yes to it, which the first message can ask, once. The two kinds of consent are kept separately.
Count the customers you have not written to.
Tell us roughly how many past customers are in your system and when your season starts. We will tell you what the first three messages would be, in your voice, and what has to be true about consent before the first one goes.
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